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Alexander Finden
Alexander Finden

1 Follower

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Mar 22, 2021

How We Ran a Successful Reg CF Campaign (During a Global Pandemic)

If a band of creative nature nerds can do it, so can you! I am a first-time COO of a startup I helped found three years ago. Before that, I didn’t know what a COO was. I’ve been an amateur biologist, professional scuba diver, and freelance wildlife filmmaker for my…

Regulation Crowdfunding

22 min read

How We Ran a Successful Reg CF Campaign (During a Global Pandemic)
How We Ran a Successful Reg CF Campaign (During a Global Pandemic)
Regulation Crowdfunding

22 min read


Apr 22, 2020

My Startup Story #16: Launch Day

The last beta challenge has just been completed. Our video ingestion and streaming systems have been gutted and dramatically improved. Well over 1,000 beta testers and our newly signed Mammalz Creator Partners are preparing their content for launch. Earth Day is upon us, and when Mammalz launches to the world…

Launch

3 min read

My Startup Story #16: Launch Day
My Startup Story #16: Launch Day
Launch

3 min read


Apr 20, 2020

My Startup Story #15: Finding a Sense of Community

Once our beta was finally up and running without any critical bugs, it did not take long to discover our super users. With help from our community growth team, we captured the creative hearts of birders, herpers (reptiles and amphibians), scuba divers, big cat lovers, skydivers, and more. In just…

Covid-19

3 min read

My Startup Story #15: Finding a Sense of Community
My Startup Story #15: Finding a Sense of Community
Covid-19

3 min read


Apr 17, 2020

My Startup Story #14: Testing More Than Our Beta

It was time. After two years of preparation, pitching, and development, Mammalz was going to see the light of day for the very first time. All of those meetings with our Indian team past midnight. All of those early morning networking events that followed. All of the times we…

Beta

5 min read

My Startup Story #14: Testing More Than Our Beta
My Startup Story #14: Testing More Than Our Beta
Beta

5 min read


Apr 17, 2020

My Startup Story #13: Recruiting the Beta Team

Walking off the plane after the long journey home from India, Mammalz co-founder Rob and I had a fire burning. This time, it wasn’t just our bellies. Our experiences with the tigers of Ranthambhore and our team of developers at KiwiTech brought our passion to a new level. We had…

Teamwork

4 min read

My Startup Story #13: Recruiting the Beta Team
My Startup Story #13: Recruiting the Beta Team
Teamwork

4 min read


Apr 15, 2020

My Startup Story #12: India (Part 2)

I spent the entire day in that state between asleep and awake, battling nausea at first and then battling the opposite throughout the afternoon. This was the “Delhi-belly” I was anticipating. Finally, at around dinner time, I slept a few hard hours in our hotel bed while Rob updated Pam…

India

7 min read

My Startup Story #12: India (Part 2)
My Startup Story #12: India (Part 2)
India

7 min read


Apr 13, 2020

My Startup Story #11: India (Part 1)

We arrived in the middle of the night. After messaging our driver, we stepped out into the warm evening air and experienced the cacophony of vehicle horns for the first time. With a month’s worth of clothing, medicine, and camera gear, we waved to the full-sized BMW sedan that stuck…

India

5 min read

My Startup Story #11: India (Part 1)
My Startup Story #11: India (Part 1)
India

5 min read


Apr 12, 2020

My Startup Story #10: The Off-Shore Solution

If you read my last chapter, you can imagine how cynical Rob and I were feeling about finding an angel investor for Mammalz. Winter was nearly here, 2018 was coming to an end, and we felt like we were back to square one. That’s when Rob got a new message…

Investment

3 min read

My Startup Story #10: The Off-Shore Solution
My Startup Story #10: The Off-Shore Solution
Investment

3 min read


Apr 10, 2020

My Startup Story #9: Too Good to Be True?

The answer is yes, it was too good to be true. In fact, it was pretty terrible. It was as if Rob and I were insects wandering the forest floor in search of friends, but instead of friends, we found the den of a trapdoor spider. It all started at…

Investment

4 min read

My Startup Story #9: Too Good to Be True?
My Startup Story #9: Too Good to Be True?
Investment

4 min read


Apr 6, 2020

My Startup Story #8: Hilarious Logo/UI Progressions

As promised, I’m dedicating this blog to the evolution of the Mammalz logo and user interface (UI). I hope you find as much enjoyment as I do when you browse through these early renditions of “the new way to experience nature”. Determining a Name and Logo Before I had met…

UI Design

4 min read

My Startup Story #8: Hilarious Logo/UI Progressions
My Startup Story #8: Hilarious Logo/UI Progressions
UI Design

4 min read

Alexander Finden

Alexander Finden

1 Follower

Co-founder of Mammalz, underwater cinematographer and Divemaster

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